SAMPLE OF ARTICLE: THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) relates to the increasing prominence of content based websites in search engine results. Search engines place greater importance on content based websites when conducting searches for particular keywords. This is because relevant content is usually picked up by web crawlers more readily than non-relevant content. There are many factors that affect the rankings of websites. These include links from other sites, page rank and internal linking, among others.
In recent times, search engines have developed further methods of evaluating web pages for relevancy. This is called "web search engine ranking". Content-based SEO methods include elements like meta tags, descriptions and keywords. The relationship between content and SEO is quite complex, because content can impact significantly upon search engine ranking.
Search engine optimization relates to the importance of optimizing websites for specific keywords or keyword phrases. This is often done with the assistance of various off-page optimization techniques. One such technique is proper keyword selection. Keywords or search terms must be carefully selected in order to obtain relevant results. For instance, if the targeted content includes the phrase "make money", then the page must provide content that specifically deals with making money online, rather than simply providing general information or reviews about various products.
The importance of search engine optimization is evident in the fact that a website can effectively compete with other websites listed in the search results. When a website appears in the first page or two of search results, it can potentially draw a great deal of Internet traffic. In addition, a website that appears in the top or second page of search results can enjoy a substantial increase in website visitors. The best way to succeed in the online marketing game is to ensure that your website appears in the top positions of search results pages. This is possible with the assistance of proper website design.
The importance of search engine ranking can be illustrated through the example of a website owner that seeks to promote his or her website. The owner may choose to invest in pay per click advertising campaigns to enhance the visibility of his or her site. The owner may also decide to use text links and banner ads to attract increased amounts of website traffic. Both of these options bring the benefit of drawing more visitors to the site but they will only do so if the site content matches the purpose of the advertising.
The importance of search engine optimization is exemplified through the example of a website owner that chooses to advertise his or her business on a social networking website. The owner has chosen to place a business advertisement for a specific product or service on the social media website in order to draw in new visitors. Although the owner anticipates a significant amount of Internet traffic generated from the advertisement, he or she should not rely on traffic generated through search engines alone. To make certain that the website receives a significant amount of Internet traffic, the content of the website needs to match the specific search terms that people type in the search engine to find their intended sites. It is not sufficient to place high in the search engine rankings and expect a significant amount of Internet traffic to result.
If your website is unable to meet the requirements of search engine optimization, then you will not receive many visitors. You are also at risk of attracting a large amount of negative Internet traffic, which is not beneficial to your business at all. Therefore, it is important for a website owner to learn about how to maximize the use of search engine optimization and achieve the results that he or she desires. Search engine optimization can be achieved through a variety of techniques that include the use of keywords, proper use of meta tags, content repetition, directory submission and other methods that can help achieve a higher ranking among search results and draw an increased amount of visitors.
